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Meet your
Pup Parenting Partner

Your Go-To for Every Stage of Pet Parenthood!

Being a dog parent is one of life's greatest joys - and sometimes, one of its biggest challenges. At lovepup+, we're here for all of it. From first-time dog parents to seasoned pros, we've got your back, making pet parenthood simpler, more joyful, and full of love.

We handpick the best products and offer expert-backed advice and content that actually makes life easier—for you and your pup. The less time you spend searching, stressing, or second-guessing… the more time you'll have for belly rubs, muddy hikes, and sofa snuggles.

This is more than pet parenting. This is lovepup+—where love leads the way.

Become a lovepup+ member!

Free Member Benefits

Unlock exclusive perks designed to simplify your dog-parent journey and elevate your pup's experience.

  • Curated Products - Handpicked and tested by us.
  • Exclusive Savings - Special discounts on select products.
  • Early Access - Be the first to shop new releases.

Simplify Your Pet Parenting Experience:

Sign Up for FREE
VIP Membership Coming Soon!

What is our lovepup+
approved process?

lovepup+ Approved
1. DISCOVERED
All the products we offer are handpicked by our community of expert dog trainers, veterinarians, and experienced pet parents.
2. TESTED
Each product is thoroughly tested in real-life situations, ensuring it meets our high standards for durability, safety, and performance.
3. APPROVED
Only the products that many of our testers consider essential for dog parents make the cut. These are the items we know will truly help you and your dog thrive, earning their place in our curated collection.

Treat your pup to some of our favorites!

Visit our shop and get your lovepup+ approved essentials:

Gotcha Day

Gotcha Day

Everyday must-haves for your new addition.

Pet Pantry

Pet Pantry

Tasty bites and goodies to keep tails wagging.

Gear & Play

Gear & Play

Fun and functional picks for your pup’s playtime.

Luxury & Gifts

Luxury & Gifts

Stylish picks for pups and their favorite humans.

Lovepup approved badge

“If you see the snout - we've checked it out.”

New Pup? Now What?
We'll Guide You Every Step of the Way
image of border collie

Gotcha Day Guide!

The Start of Something Beautiful

Congratulations on your Gotcha Day—the day you bring your dog into your life, your home, and your heart! It's the start of an incredible journey, but we know that the first few months can feel like a whirlwind of excitement, confusion, and learning. That's where we come in.

lovepup+ will help you navigate the transition from “new dog” to “family member.” Our expert-led strategies and actionable guides are designed to support you in your dog's first three months, ensuring a smooth, joyful, and lasting bond.

The lovepup+ 3-3-3 Steps to Fur-ever

Getting a dog is an emotional and transformative experience - for both you and your dog. But did you know that dogs go through specific behavioral phases during their first three months with you? We call it the 3-3-3 Steps to Fur-ever, a framework that helps you understand what to expect and how to support your dog during their transition.

Love At First Sniff

Your First 3 Days

Your dog may feel overwhelmed, scared, and uncertain. Be patient, gentle, and provide a safe space.

Honeymoon Stage

Your First 3 Weeks

During this phase, your dog will begin to feel more comfortable, but they might still display signs of anxiety.

Family Furever

Your First 3 Months

By now, your dog will have settled into their new life with you. This is when the real bonding happens.

The 3-3-3 approach isn't just a timeline. It's a roadmap that helps you guide your dog through the transition with empathy and patience.

Upcoming series content
Lady holding dog smiling

We Believe In Purpose

lovepup+ believes in helping our communities with shelter prevention.

At any given time in the United States there are an estimated 70 million dogs struggling to survive. Of those, an estimated 5-7 million end up in one of the nation's 3,500 shelters. Losing your beloved pet can be not only traumatic for the human but for the dog as well.

Conscientious pet owners use collars and tags but sometimes that is just not enough. Microchips are a safe, easy way to make sure your dogs has the best possible chance of getting home safely. lovepup+ is committed to donating a portion of our proceeds to the #LOVEPUP Foundation to help grow their “It's Hip to Chip” microchip program.

Lady holding dog

About Us Dog People

lovepup+ is a female-founded company built upon the heart & soul of the #LOVEPUP Foundation, a dog rescue founded by Blake & Johnjay.

Because of Blake's hands-on experience with all things dogs, she quickly became that friend we always called when we needed advice - it was much easier than searching the internet and way less confusing.

Blake, HELP! Chico is eating grass, what do I do? Guffman is licking his paw, what does that mean?

And she always pointed us in the right direction.

Elvia and Cameo quickly realized that every dog-loving person deserved access to this information, even if they don't have Blake on speed dial. So that's how lovepup+ the dog people app was born. We are sharing our top resources, favorite products and smartest dog experts - so that all of our dogs will live their best lives with their forever families. We all can now have Blake in our pockets!

Easier. Simpler. Better.

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Frequently Asked Questions (FAQ's)

Got Questions? We've Got Answers.
Explore our FAQs, or contact us for personalized advice on how to make the most of your dog's first 3 months. We're here to help!
Why Choose Us?
At lovepup+ we’re dedicated to simplifying your journey as a new dog parent. We provide expert-backed, step-by-step guidance, tailored to the unique needs of your dog’s transition. From the very first day (Gotcha Day) to the crucial first three months, our resources, advice, and curated strategies are designed to make this exciting time smoother and more rewarding for both you and your dog. We don’t just give advice—we partner with you to create a lifetime of positive experiences with your pup.
What’s Next?
We’re in our puppy stage and working hard to bring you fresh, engaging content! Over the next few weeks, we’ll be launching video tutorials, training guides, and expert advice to support you through every phase of dog parenting. Be sure to subscribe to our newsletter so you’re the first to know when new content drops. We’re excited to grow with you and your dog!
How Does lovepup+ Give Back?
We believe in supporting the broader pet community. A portion of every subscription goes toward animal rescue efforts and programs that help dogs in need find loving homes. We’re passionate about giving back to the cause that brought us all together—providing dogs with the love and care they deserve.
How Do We Choose Our Approved Products?
Every product we recommend has been carefully vetted by our team of dog experts, trainers, and veterinarians. We focus on quality, safety, and effectiveness—ensuring that each product is both practical and beneficial for you and your pup. We prioritize products that simplify the dog-parenting experience and foster a positive relationship between you and your dog. If it’s approved by us, you can trust that it’s the best for your dog’s needs.
How Do I Get Started?
Getting started is easy! Simply sign up for our newsletter to receive your Gotcha Day Starter Guide, filled with helpful tips and insights for the first 30 days with your new pup. From there, you’ll have access to our full library of resources, exclusive discounts, and personalized guidance. Start your journey today and make the most of your new life with your dog.
How Can I Work With You?
We’d love to collaborate! Whether you’re a brand, influencer, or simply want to share your story with us, we’re always open to new opportunities. Feel free to reach out via email at [email protected] - we’d love to discuss how we can work together to enhance the dog-parenting experience!